DElight AW 2011/12

DElight presented their Autumn Winter 2011/12 collection also on Sunday, April 3rd in Technopolis, closing this season's Athens Fashion Week.

The collection was based on mustard, burgundy, grey, black and cream, lots of lace and velvet combined in geometric panels, a technique we all know is DElight's specialty.

Basically, I think this is one of those collections that leaves you puzzled at first, then slowly grows into you as you keep going through the pictures...

...and at the end leaves you seriously coveting something made of mustard velvet.

Or maybe that's just me.

In any case, congrats girls!

(sorry for the quality of the pics, the combination of light, colours and the spot I was sitting didn't do my lense any favours)

DElight in room #601

DElight SS2011, as you've already seen it here.


Daphne Iliaki and her black lace rabbit ears.

The yummy drinks.

Evi Retziou deep in conversation and even deeper in that pink bubblegum chair.

As you can imagine, we stayed quite a while in that room, last Saturday at The Room Service.

The story of my DElight

Last year I grabbed the chance to get my own DElight.

The story behind that decision is very simple actually. To award myself for all those years of hard work in architecture school - and inspired by this post by Haritini - I decided to buy a dress by my favourite designers to wear in my graduation ceremony that took place last December.
It was a no-brainer, really. I had my eye on that dress ever since I attended the girls' AW2009-2010 show, so I called, I told them I wanted to buy that particular design, I went to their workspace, I tried on the sample and two weeks later I was called to collect my new dress.

That simple.

If you're wondering how much it cost and if it was worth it, here are my thoughts on that matter: There's really no reason for us to believe that designer clothes should be reserved for showbiz stars and brides only, when there are so many local designers that are actually affordable. Especially when there's is a special occasion in mind. On the money question, I spent the same amount I would have spent if I had chose a dress by Marc by Marc Jacobs. But mine was unique, made sur mesure, here in Greece, by people I know and admire.

Made that day back then a little bit extra special. As well as this one and this one and several others that I have no pictures to show for...

Why am I telling this year one year later? For starters, I am known to be a terrible procrastinator. But also because this year, right now as we speak, you have the chance to own your own DElight too.
The girls behind the label, Evi Retziou and Daphne Iliaki, have put together a pop-up boutique in six d.o.g.s. that will be open only for this weekend (Saturday, December 25th 18:00-2:00 and Sunday, December 26th 16:00-00:00) and will include pieces from their Autumn/Winter 2010-11 collection and from previous ones, all in special prices.

Unfortunately for this one, I'm already back home with the family in Samos, but if you happen to be in Athens for this weekend, don't miss the chance. Go there, listen to the music, meet the girls, feel the clothes, maybe even splurge on something special that you will cherish forever. I'll make it next time.

DElight SS2011 at FWA

all photos in this post kindly provided by Elena of LFoF.gr

DElight was undoubtedly the most controversial and talked-about show of the season, and that was mainly due to all the hype building up throughout the days before.

Let's not forget the award for Most Commercial Design Collection for Summer 2011 they won at the 1st Inernational Designer Awards of the International Apparel Federation (IAF) that took place in Hong Kong in early October, as immediately reported by Alecca Rox.

Did all that talk hurt DElight? Of course not.

They still remain a breath of fresh air for all of us out here fed up with what we've been seeing so far. Contrary to what most Greek people have come to believe, fashion is not just muslin gowns adorned with countless svarovski crystals, skin-tight satin and meringue wedding gowns. Fashion should be something we could all wear even in our everyday life, something precious and unique, yet still affordable for the audience it is targeted to. In this case, young people definitely not into crystals, satin and meringues.

DElight have proven to us that fashion is not only for celebrities and brides-to-be. That we too can go to a fashion show, point at a runway look and say I want this.

And actually mean it.

Elena wearing her DElight AW2010/11 skirt and yours truly wearing my DElight AW2009/10 dress, happy as bunnies after the DElight SS2011 show in Fashion Week Athens.

As you might have already read here, I stupidly forgot to take my camera's memory stick with me, which turned out to be a blessing in disguise as we collaborated with Elena to cover the show together.

I was in charge of shooting the whole show in video and this is the result:


For more DElight SS2011 photos and opinions head over to my ladies Life Full of Fashion, Alecca Rox, Fashion Algorithms and Ordinary Style Pulse. For the same in greek, Dare to Be Unique and Wardrobe Recycle will take care of you. And if you want to see some backstage fun from the show, The Soho Symposium and Life in Athens are your girls.