DElight SS2011 at FWA

all photos in this post kindly provided by Elena of LFoF.gr

DElight was undoubtedly the most controversial and talked-about show of the season, and that was mainly due to all the hype building up throughout the days before.

Let's not forget the award for Most Commercial Design Collection for Summer 2011 they won at the 1st Inernational Designer Awards of the International Apparel Federation (IAF) that took place in Hong Kong in early October, as immediately reported by Alecca Rox.

Did all that talk hurt DElight? Of course not.

They still remain a breath of fresh air for all of us out here fed up with what we've been seeing so far. Contrary to what most Greek people have come to believe, fashion is not just muslin gowns adorned with countless svarovski crystals, skin-tight satin and meringue wedding gowns. Fashion should be something we could all wear even in our everyday life, something precious and unique, yet still affordable for the audience it is targeted to. In this case, young people definitely not into crystals, satin and meringues.

DElight have proven to us that fashion is not only for celebrities and brides-to-be. That we too can go to a fashion show, point at a runway look and say I want this.

And actually mean it.

Elena wearing her DElight AW2010/11 skirt and yours truly wearing my DElight AW2009/10 dress, happy as bunnies after the DElight SS2011 show in Fashion Week Athens.

As you might have already read here, I stupidly forgot to take my camera's memory stick with me, which turned out to be a blessing in disguise as we collaborated with Elena to cover the show together.

I was in charge of shooting the whole show in video and this is the result:


For more DElight SS2011 photos and opinions head over to my ladies Life Full of Fashion, Alecca Rox, Fashion Algorithms and Ordinary Style Pulse. For the same in greek, Dare to Be Unique and Wardrobe Recycle will take care of you. And if you want to see some backstage fun from the show, The Soho Symposium and Life in Athens are your girls.