Fashion went Live

Yesterday at Fashion Live! by Ozon Raw.

Stylists picked clothes, make-up artists enchanced faces, hairdressers did hair, photographers shot pics and bloggers spoke of blogging. I left before the party, so I'm waiting for you to tell me more about how that...

OZON Fashion Live!

The OZON Raw team presents a new type of event, giving young people interested in pursuing careers in fashion and photography a great chance to showcase their talent, participating in all stages of production for three fashion editorials.

FASHION LIVE is an all-day workshop that will take place on Saturday, February 4th, at Hub Events. The participants will be working in teams according to their field of interest (production, hair & make-up, styling, art direction, photography) and will be able to select clothes from brands such as Wrangler, Lee, Vans and Adidas Originals.

Registering for the workshops is now closed, but all the editorials produced by the participants will be presented at the fashion live party that will take place at 21:00.

See you there!

Vladimir Karaleev "RE-FORMATION" SS2012

Berlin-based fashion designer Vladimir Karaleev showed his SS2012 collection RE-FORMATION at the 4FASHIONSHAKE IV by OZON that took place on Wednesday, Novenber 23rd at Pallas Theatre.


Athens String Quartet opened the show.


A while after, a semi-diaphanous fabric screen came down on the stage and divided it in half.
From being the main attraction, their performance bacame the perfect acoustic and visual background for Vladimir Karaleev's work.

As you will see yourselves, I had a hard time editing down the outfits, as I really liked them all and I considered them a solid body of work, so prepare for some serious scrolling.




















It was a great honour that OZON had Vadimir Karaleev come all the way from Berlin to organise his show and greet the audience.


Being the last show of the night, the closing moment involved everyone who participated - musicians, performers and models - sharing the stage for one last time.

Congrats everyone at OZON for yet another great event.

Georgina Skalidi checked in at room A22

Who doesn't love those colourful, quirky geometrical bags?


Georgina Skalidi who participated in last month's The Fashion Room Service (where those pics were shot at) is one of the few Greek designers to be so friendly and easily accessible, having both an online and a physical store in 77 Skoufa st, Kolonaki. Plus, her creations are of the reasonably priced kind. Perfect X-mas gifts, I say.

4FASHIONSHAKE IV - my outfit

Silk maxi skirt and pumpkin jacket, Zara. Circle scarf, Benetton. Black-and-white top, Badila. Brown leather boots, Inci. Cognac leather bag, Uterqüe.

All pics shot by my friend Ioanna Hatziandrou, one of the best fashion photographers in Greece and it's not just me saying that!

4FASHIONSHAKE IV - the party

I may not be over posting about the 4FASHIONSHAKE IV designers, but I couldn't miss out sharing the party pics as well.


Joanaddicted wearing Hysteria Asteria


Bad Spencer spinning.


Valia with her pink lipstick and pink drink.


Absolut Mode designed by Gareth Pugh.