Peace, Love, Storage

"Shoes, shoes, shoes!

What are you, a centipede?"

This is the new "Ikea Peace Love Storage" ad, asking the eternal question of who is messier. Men or women?
Well played IKEA and Mother London, well played.

/via I Believe in Advertising

Backstage the shot

Greek accessories and clothes brand Fullah Sugah just released a nice teaser for the upcoming season, the backstage video of their SS2011 collection photoshot.

The video was filmed and edited by déμodé, a group of young film makers, among them my dear friend Kostantinos Fragoulis.

Congrats to both for the great job.

Fashion virals jumped the shark?

The fashion viral post category here in the blog is starting to get really crowded. Google, Intel, GHD, Chie Mihara are just the few favourites I chose to feature in the past, but there are tons more going around in the interwebz, like Karl Lagerfeld for Volkswagen and the Gucci Guilty ad directed by Frank Miller.

And now it's Kate Moss for Balmain.

Frankly, this is one of the most boring things I've ever seen. Granted, the MTV-aesthetics graphic animation is quite nice, but that's it. Plus, if you're willing to fork out the cash and book Kate Moss, you shouldn't screw it all up by failing to show her face, the most powerful fashion sales tool of our age and probably the main reason you booked her in the first place. Big mistake.

Chie Mihara talks shoes, again

We've seen Chie Mihara talk about shoes before.

Here's her new video and this time it's even better! See how the creative process works for Chie, plus how her designs get hand-crafted by local people in the company's own factory in Spain.

Inspirational on so many levels. Seriously, watch it now.

Fashion for geeks

I'm not gonna say much about Scott Schumann himself, as everything there is to say has already been told.
Just watch this above.

However, I was puzzled to see The Sartorialist advertising Intel, since he is known to be a MacBook user (as illustrated in the pic above, a still from the A Month In Fashion video by Garance Doré).Well, after some googling, it all started to make sense. Word is out that in 2011 Apple will be replacing the NVIDIA graphics processor in their MacBook models with Intel’s new Sandy Bridge processor. Don't ask me to analyze any more of that tech mumbo jumbo though, it's all Greek to me.

What I do know is that this video is, without doubt, a very smart move from Intel's side. Virals that you truly enjoy watching over and over again are the way to go.

Got my attention

This is an ad for GHD.



If all ads were half as amazing as this one, I wouldn't mind them trying to push stuff through my credit card bill.

Along with Fashion Show by Google, another great example of viral advertising targeted to women consumers. Why it works so well? I have two words for all of you marketers, advertising professionals and new media experts out there: It's pure, unapologetic eye candy.

[via amazing limbo fonto video inspiration blog]

Fashion Show with Google

Robbin Waldermar at Wieden+Kennedy Tokyo created a 30 second TV commercial for the launch of the new brand campaign ‘Google and more’ in Japan. It features the Image Search functions ‘sort by color’ and ‘similar images’ and shows the ways you can use Google when searching for fashion online. Directed by Kosai Sekine.

Needless to say I love it!

Fashion Show with Google from Robbin Waldemar on Vimeo